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Pay for the marketing that works
Tough times force an online retailer to reshape his marketing plan.By James Bullock, as told to Malika Zouhali-Worrall(Fortune Small Business) -- In M...
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Goldman pay plunges
Get out your hanky. Goldman Sachs bankers are making less money.The investment bank's average paycheck is running 30% behind year-ago levels, thanks t...
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Murdoch's marketing firm takes another legal hit
News America, assailed for bully tactics, gets tagged with a $300 million verdict.By Jennifer ReingoldThe legal setbacks just keep coming for News Ame...
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Nissan's new marketing Leaf
Nissan Motor's new electric car, the Leaf, has a much more critical -- and less obvious -- mission than to enhance the cause of gasoline-free driving....
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'TARP babies' struggle to pay back government
Banks trying to return bailout funds find doing so isn't quite as quick and easy as they might have hoped, due to problems on how to handle warrants.B...
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What works on TV won’t work online forever
By Keith RichmanIt has become fashionable to claim that it is impossible to profitably produce original video content for the web. After all, many hig...
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When digital marketing campaigns actually work
What do you get for your digital-marketing dollars?Figuring how much revenue or brand value companies are generating from their investments in digital...
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Will bonus backlash pay for investors?
By Colin BarrThanks to the outcry against Wall Street pay, bank shareholders are in line for a little bonus of their own.Assailed for their profligate...
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支付不能承受之輕——Apple Pay使用初體驗(yàn)
在蘋果公司（Apple）9月9日舉行的發(fā)布會(huì)上，新產(chǎn)品Apple Watch無疑搶盡了風(fēng)頭，但與Apple Pay相比，它只能算是個(gè)暖場，蘋果的無接觸式移動(dòng)支付系統(tǒng)才是最迷人的新東西。多年以來，由于界面粗糙、支持坑坑洼洼，手機(jī)無縫支付始終停留在理論階段。憑借最新版的iOS手機(jī)操作系統(tǒng)，蘋果終于正式進(jìn)...
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Why 'say on pay' won't work
Reformers are counting on shareholders to rein in compensation. But big investors seem inclined to remain quiet and preserve the status quo.By Colin B...
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